top of page
Search

How AI Forecasting Helped a Consumer Goods Brand Predict Demand with Confidence

  • Writer: Trey Lewis
    Trey Lewis
  • Jun 27
  • 2 min read

How a Regional CPG Brand Became Proactive with AI Forecasting Through ConnXions.


A growing consumer packaged goods (CPG) brand in the Southeast was struggling with fluctuating demand and frequent stockouts across retail partners. Despite solid growth, their planning model was reactive—and spreadsheets just weren’t cutting it anymore.

They needed more accuracy, more automation, and a better way to scale.



The Challenge: Too Much Guessing, Not Enough Predicting

With new SKUs launching regularly and increasing pressure from big-box retailers to meet fulfillment expectations, their challenges were piling up:

  • Inaccurate demand forecasting causing stockouts and overstocking

  • Difficulty tracking seasonal sales patterns and regional buying habits

  • Little visibility across channels (eCommerce, retail, DTC)

  • No forecasting system that integrated easily with their existing ERP


Missed forecasts were becoming costly—and a drag on growth.



The Solution: AI-Powered Demand Forecasting from ConnXions

They partnered with ConnXions for a tailored AI Demand Forecasting Assessment. ConnXions helped:

  • Evaluate their current planning tools and data quality

  • Identify gaps in their forecasting process

  • Recommend lightweight AI models that worked with their current ERP

  • Create a roadmap to automate demand forecasting by product and region


ConnXions also helped identify the right AI vendors and tools to integrate with their existing supply chain stack.



The Impact: Forecast Accuracy Up, Costs Down

The results were immediate and measurable:

  • Forecast accuracy improved by 23% within 3 months

  • Overstocking decreased by 18%, improving cash flow

  • On-time fulfillment with key retailers improved significantly

  • Their supply chain team had confidence in forecasts for the first time



Why It Matters

For fast-moving product businesses, planning ahead isn't optional—it's survival. With ConnXions, this CPG brand moved beyond gut-feel planning to AI-driven precision, saving time, reducing waste, and building trust with their partners.



🚚 Curious if AI forecasting could work for your products too?Let ConnXions show you where and how to start. Schedule a Free Forecasting Readiness Call

 
 
bottom of page