AI-Driven New Product Development Using Market and Trend Data
- Trey Lewis
- Jul 1
- 1 min read
Building a Foundation for AI Success Across the Business. How a Consumer Electronics Brand Turned Market Trends into Winning Products.
A consumer electronics firm launched several new products last year—most failed to meet revenue goals. Marketing, R&D, and product teams worked in silos and had no consistent way to use customer or competitor data.
The Challenge: High R&D Costs, Low Product Success
Long development timelines with unclear product-market fit
Market research was outdated and manual
Trend tracking was reactive, not predictive
The Solution: AI-Enhanced Product Development with ConnXions
ConnXions provided an Innovation Readiness Assessment, enabling:
AI analysis of customer reviews, social media, and product data
Predictive modeling of successful feature combinations
Faster feedback loops across design, marketing, and sales
The Impact: Less Guesswork, More Winners
2x increase in successful product launches year-over-year
Time to market shortened by 3 months per product
Higher alignment across product, marketing, and sales
Why It Matters
Innovation shouldn’t be a shot in the dark. ConnXions helped this company combine market insight with AI to predict success, not just hope for it.
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